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Home About Us DEFINITION OF TERMS Terms Definition

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Terms Definition
Kolline & Hemed Incorporated place emphasis on certain terms that are crucial in the performance of work. These terms include the following:

MEDIA CONVERGENCE
Kolline & Hemed Incorporated firmly believe that whereas the use of one element of media may be effective and may deliver the message, the use of more than one media to relay a single message simultaneously is even more effective. Kolline & Hemed Incorporated thus utilizes the Media Convergence approach to client publicity matters

COMMUNITIES

Kolline & Hemed Incorporated firmly believe that all progressive media contribute to the growth of society. Kolline & Hemed defines a community as any group/category that is brought together by positive interests. Communities are thus not necessarily restricted to an ethno geographic zone hence the business community, etc.

IMAGE
Kolline & Hemed Incorporated believe that image matters. Kolline & Hemed Incorporated defines image as that which mirrors what an organization would like to project, using simple, smart solutions.

Organizations may wish to be viewed in light of their clients, associates or the wider community.

MARKET

Kolline & Hemed Incorporated’s definition of market supersedes the buyer and seller meeting point and encompasses an analysis for special interest groups such as women, people with disabilities and youth.

The importance of information on market access to the above groups can not be overemphasized; Kolline & Hemed Incorporated seeks to bridge this gap through linking various groups to the modern business and market systems such as banks and other credit institutions while highlighting their efforts for change.